Senior Content Writer
General Role Description
As a Senior Content Writer, you will play a pivotal role in shaping Codilar's voice across
various platforms and mediums. Your primary responsibility will be to create compelling,
high-quality content that aligns with our brand, marketing, and business objectives.
Through in-depth research, storytelling, and strategic content creation, you will drive
engagement, brand awareness, and customer acquisition.
Roles and Responsibilities:
● Develop and implement a content strategy tailored to our target audiences and
key messaging, driving engagement and supporting business objectives.
● Perform competitor and market research to inform content themes, ensuring
Codilar stands out in the digital commerce space.
● Craft engaging content, including blog posts, case studies, white papers, and
social media content, that showcases Codilar's expertise and market position.
● Conduct interviews and research within Codilar and amongst our clients to
identify and articulate compelling stories.
● Transform complex technical information into accessible, engaging content for a
broad audience.
● Innovate content repurposing, adapting master content pieces across various
channels and platforms for maximum reach and impact.
● Work closely with the marketing team to ensure content production is aligned
with overall marketing strategies, SEO, and campaigns.
● Engage with internal leaders to deepen your understanding of our domain
and market, enriching the content you produce.
● Position yourself as a domain expert and authoritative voice within Codilar,
paving the way to evolve into a Content Lead role.
● Aspire to build and mentor a team of Content Writers, scaling Codilar’s content
production capabilities.
Desired Skills and Experience:
● Proven experience as a content writer or similar role, with a portfolio demonstrating
your ability to create compelling and impactful content.
● Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
Strong research skills and the ability to distill complex technical topics into
clear, engaging narratives.
● Experience in SEO best practices and content marketing strategies. 5.
Excellent collaboration and communication skills, comfortable working
with cross-functional teams.
● A self-starter with the ambition to take initiative and the willingness to grow into a
leadership role.
● Experience in similar industry or domain is a strong advantage (digital
commerce, digital experience, IT Services / Digital Agency)
● Location: Bangalore (Work from Office)