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SEO Strategist – E-commerce Growth

Key Responsibilities (12–15 Core Areas):

1. Organic Search Strategy & Execution

    Develop and execute comprehensive SEO strategies to improve rankings, visibility, and organic revenue across service pages, product pages, categories, and content assets.

2. Paid & Organic Search Alignment

Collaborate with performance marketing teams to align SEO & SEM strategies, share keyword intelligence, reduce CAC, and optimize blended ROI.


3. Technical SEO Leadership

  • Own site health including:
  • Crawl & index optimization
  • Schema implementation
  • Canonicalization & redirect mapping
  • Core Web Vitals & performance improvements
  • International and multilingual SEO structures


4. App Engine Optimization (ASO + App Indexing)

Optimize mobile apps and progressive web apps for:

  • App store visibility
  • App indexing in Google
  • Cross-platform discoverability


5. AI Engine Optimization (AEO)

  • Ensure brand presence and discoverability across:
  • AI-powered search engines
  • Chat-based interfaces (e.g., ChatGPT, Gemini, etc.)
  • Featured snippets & structured answer formats


6. Generative Engine Optimization (GEO)

Develop strategies to improve visibility within generative search results and AI summaries by:

  • Structured data
  • FAQ & semantic optimization
  • Authority-driven content creation


7. Hyperlocal & Regional SEO

Drive visibility for retail brands across:

  • City-level queries
  • Store locator optimization
  • Google Business Profile optimization
  • Regional SERP dominance


8. International SEO Strategy

Implement global SEO frameworks:

  • Hreflang implementation
  • Market-specific keyword research
  • Region-specific content & technical setup


9. Content & EEAT Optimization

Collaborate with content teams to:

Improve EEAT signals

  • Develop long-tail and commercial intent content
  • Optimize for buying journeys & category intent
  • Enhance brand authority


10. E-commerce SEO Expertise

Understand retail nuances:

  • Product lifecycle SEO
  • Faceted navigation optimization
  • Filtering & internal linking architecture
  • Seasonal & campaign SEO strategies


11. Analytics & Data Interpretation

Strong proficiency in:

  • GA4
  • Google Search Console
  • Bing Webmaster Tools
  • Looker Studio
  • AI-driven analytics platforms
  • Translate data into actionable growth insights.


12. CRO & SEO Integration

Identify SEO-driven CRO opportunities:

  • Improve landing page performance
  • Reduce bounce rates
  • Optimize UX based on user behavior insights


13. Client Management & Presentation

  • Present strategy, progress, and KPIs to clients
  • Justify work completed and roadmap ahead
  • Handle objections and performance discussions confidently
  • Participate in sales pitches and pre-sales solutioning


14. Tool & Technology Proficiency

Hands-on experience with tools such as:

  • Ahrefs / SEMrush / Screaming Frog
  • Sitebulb / Deepcrawl
  • Surfer SEO / Clearscope
  • AI content and optimization tools
  • Keyword clustering & entity mapping tools


15. Holistic Growth Thinking

Understand how SEO integrates with:

  • Performance marketing
  • Content marketing
  • Social amplification
  • Martech stack
  • CRM & customer lifecycle marketing
  • Focus on organic revenue growth, not vanity metrics.


Required Skills & Qualifications:


  • 5–8 years of SEO experience in an agency or e-commerce environment
  • Strong understanding of retail buyer journeys
  • Experience working with Magento, Shopify Plus, Adobe Commerce, or similar platforms
  • Proven track record of improving organic revenue
  • Excellent communication & stakeholder management skills
  • Data-driven decision-making mindset
  • Success Metrics (High-Level)
  • Growth in organic traffic & non-branded visibility
  • Increase in organic-driven revenue
  • Improved technical SEO health scores
  • Improved commercial keyword rankings
  • Client retention & satisfaction scores


Apply Now!