B2B Content Writer

We are looking for a skilled B2B Content Writer to create compelling, insight-driven content that positions

Codilar as a thought leader in digital commerce. The ideal candidate will have hands-on experience writing for

B2B technology audiences, the ability to translate complex ecommerce and platform concepts into clear

business value, and a strong understanding of SEO and content marketing across the funnel.

Key Responsibilities

● Write and edit high-quality B2B content including blogs, long-form articles, whitepapers, eBooks,

case studies, and website copy

● Create content around digital commerce platforms and solutions (Adobe Commerce, Pimcore,

Fluent Commerce, headless and composable commerce, etc.)

● Develop sales enablement collateral such as solution briefs, one-pagers, pitch decks, and email

nurture sequences

● Collaborate with solution architects, developers, and delivery teams to gather insights and produce

accurate, credible content

● Write client success stories and case studies by interviewing internal stakeholders and customers

● Create SEO-optimized content in collaboration with the SEO team, aligned with keyword research

and search intent

● Write copy for LinkedIn, newsletters, webinars, events, and campaigns in line with Codilar’s

brand voice

● Leverage AI tools to streamline research, ideation, and content workflows while maintaining

quality and originality

● Maintain the content calendar and track content performance (traffic, engagement, leads) to refine

future content

Location: Calicut, India | Experience: 3–5 Years | Employment Type: Full-Time

Requirements

● 3–5 years of experience in B2B content writing, preferably in an IT services, SaaS, ecommerce, or

digital agency environment

● Excellent written English with strong grammar, structure, and storytelling skills

● Proven ability to simplify technical topics for business audiences such as CXOs, IT heads, and

marketing leaders

● Working knowledge of SEO best practices and tools such as Semrush, Ahrefs, and Google Search

Console

● Experience with CMS platforms like WordPress; familiarity with HubSpot or similar marketing

tools is a plus

● Experience writing across the funnel: awareness, consideration, and decision-stage content

● Strong research skills, attention to detail, and the ability to manage multiple projects and deadlines