Senior B2B Content Writer-RR941

About the role

We are looking for a Senior B2B Content Writer to create clear, compelling, and well-researched content that speaks to business audiences. You will translate complex topics into content that informs decision-makers, supports our marketing and sales efforts, and reflects a high standard of quality and accuracy.

Key responsibilities

• Research and write B2B content such as articles, whitepapers, case studies, blog posts, email campaigns, and website copy.
• Adapt technical or specialised subject matter into content that is accessible to business audiences.
• Develop content outlines and editorial plans in collaboration with stakeholders and subject matter experts.
• Maintain consistent brand voice, tone, and style across all deliverables.
• Edit and proofread content for accuracy, clarity, grammar, and consistency.
• Incorporate feedback from reviewers and stakeholders efficiently and professionally.
• Support search engine optimisation by integrating relevant keywords and structuring content for readability.
• Track content performance and use insights to inform future writing.
• Mentor or guide junior writers where needed.

Required skills and qualifications

• Strong written English with excellent grammar, structure, and style.
• Proven experience writing B2B content across multiple formats.
• Ability to research thoroughly and synthesise information from varied sources.
• Strong understanding of B2B buyer journeys and content that supports them.
• Comfort working to deadlines and managing multiple projects at once.
• Familiarity with content management systems and standard collaboration tools.
• Basic understanding of SEO principles.

Nice to have

• Experience in thought leadership or industry analysis writing.
• Familiarity with marketing automation or content analytics tools.
• Experience working with subject matter experts to produce technical content.

Experience

5 to 7 years of professional experience in content writing, with a focus on B2B audiences.

Location and employment type

Bangalore, India. This is an internal position.