SEO Executive.

Key Responsibilities:

● Develop and implement effective SEO strategies to increase organic traffic and sales.

● Conduct comprehensive on-page and off-page SEO for eCommerce sites, including product

pages, category pages, and blogs.

● Identify technical SEO issues (crawl errors, broken links, indexing problems) and work with the

dev team to fix them.

● Build high-quality backlinks from relevant and authority sites to enhance domain authority.

● Perform in-depth keyword research aligned with buyer intent, using advanced SEO tools.

● Optimize metadata (titles, descriptions, alt text) and site architecture to improve SERP rankings.

● Collaborate with developers to ensure SEO best practices are properly implemented in code and

website architecture.

● Monitor Core Web Vitals and page speed improvements in line with Google’s Page Experience

Update.

● Develop and maintain structured data (schema markup), rich snippets, and featured snippet

strategies.

● Create and optimize SEO-friendly content, including landing pages, product descriptions, and

blog posts.

● Conduct regular SEO audits, competitor analysis, and performance tracking to identify

opportunities for growth.

● Stay updated with the latest Google algorithm updates and evolving SEO trends including AEO

(Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI

Optimization).

Required Qualifications & Skills:

● 3 years of proven experience in eCommerce SEO.

● Strong knowledge of on-page, off-page, and technical SEO.

● Familiar with SEO for CMS platforms like WordPress, Shopify, and Magento/Adobe Commerce.

● Experience with HTML, CSS, and JavaScript from an SEO perspective.

● Have knowledge of Google Search Console, Google Analytics 4, Google Merchant center, and

Google Tag Manager. (Must)

● Working knowledge of Core Web Vitals and mobile-first optimization.

● Knowledge of SEO trends like AIO (AI-driven SEO), GEO (Generative Engine Optimization),

and AEO (Answer Engine Optimization).

● Excellent written and verbal communication skills for creating content and collaborating with

teams.

● Ability to work independently and manage time effectively.

Preferred Tools You Should Know:

● Google Search Console

● Google Analytics 4

● Google Tag Manager

● Google Merchant Center

● Screaming Frog SEO Spider

● Ahrefs / SEMrush

● Ubersuggest

● Hotjar / Microsoft Clarity

● BuzzSumo

● Looker Studio

● HubSpot (for content & SEO planning)

● Google PageSpeed Insights / GTMetrix

● Surfer SEO or Clearscope (Content Optimization)

● ChatGPT or Perplexity (for AIO-driven SEO content workflows)